Red Diamond® is committed to providing beverage program solutions based on trends and our customers’ specific operational needs. See for yourself what’s happening in the world of coffee and tea with timely insights and innovations for whatever your operation.
Today’s Consumers
IT’S 2024 AND COFFEE CONSUMPTION IN THE U.S. IS AT A TWO-DECADE HIGH!
PEOPLE WHO DRANK COFFEE WITHIN THE PAST DAY
SOURCE: 2023 NATIONAL COFFEE ASSOCIATION
Americans Drink
an estimated 517 million cups of coffee per day.
0
Percent
Increase in coffee consumption 18–24 year-olds.
0
Percent
Coffee drinkers 60+
who’ve had coffee in
the past day.
SOURCE: 2023 NATIONAL COFFEE ASSOCIATION
TEA IS THE MOST WIDELY CONSUMED BEVERAGE IN THE WORLD NEXT TO WATER!
Revenue in the Ready-to-Drink Tea market in 2023.
Average volume per person in Ready-to-Drink Tea market for 2023.
Ready-to-Drink (RTD) Tea market expected volume growth in 2024.
C-STORE COFFEE PURCHASES ROSE 6% FROM 2022 TO 2023
and customer satisfaction on food and beverages bought at C-Stores has improved by 7%.
SOURCE: 2023 ANNUAL CONVENIENCE TRENDS REPORT BY INTOUCH INSIGHT
Regular C-Store Coffee Shoppers
Are True Serve-It-Yourselfers
59%
PREFER SELF-SERVE
41%
PREFER EMPLOYEE-MADE
On-The-Go Coffee Consumption
Coffee remains relatively consistent with habits since 2021
with Out-of-Home consumption right around 35%.
SOURCE: 2023 NATIONAL COFFEE ASSOCIATION
The Benefits of Bean-to-Cup
0
Percent
Past-day coffee drinkers had coffee outside of the home
0
Percent
Consumers get coffee away from home at least once a week
0
Percent
Consumers who had coffee out-of-home get it 1-3 times per week
The Next Generation Of Coffee
C-Store bean programs are effected by the younger coffee drinkers who tend to be more tuned into craft brews, with half of coffee drinkers ages 25-39 identifying as specialty coffee drinkers.